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By now, every commercial leader in MedTech is aware of what the EU Medical Device Regulation (MDR) means: more clinical data, tighter...

Imagine this:  Your marketing team delivers a flawless product launch. The messaging is sharp, the materials are polished, the digital...

All strategies and tactics in an annual marketing plan should focus on moving the target customer along the customer journey, with...

In today’s cost-conscious healthcare environment, data isn’t just a luxury – it’s a mandate. As healthcare systems worldwide transition...

The MedTech industry is undergoing a paradigm shift. As healthcare systems worldwide move from a fee-for-service, volume-driven model to...

In today’s rapidly evolving MedTech landscape, standing out isn’t just about having a breakthrough technology – it’s about understanding...

In the competitive MedTech landscape, pricing strategy is a critical lever for market penetration. Financial reports from leading...

Bundling is not a new trend in MedTech—it’s a well-established strategy that has consistently delivered enhanced clinical outcomes and...

In today’s competitive MedTech landscape, mastering customer segmentation is essential to unlocking the full potential of value‑based...

In today’s hypercompetitive MedTech landscape, pricing is no longer a mere afterthought—it is a strategic lever for unlocking revenue...

The MedTech industry is a world where innovation meets human need, where leadership is tested in ever-changing landscapes, and where...